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The Ultimate Guide to Real Estate Advertising: Tips and Techniques

Ad campaigns are an excellent way to get more eyes on your listings and gain new clients. Learn more about real estate advertising in this post.

Real Estate Lead Generation Demystified: How To Dominate Your Market

Real estate lead generation is critical for a consistent flow of quality leads. Learn strategies that will drive results in the real estate market.

Unlocking the Secrets: How to Generate More Real Estate Seller Leads

Real estate seller leads are critical to agent success, but they can be challenging to get. Find out the best ways to generate them here.

The Role of Real Estate Marketing Companies in Navigating Competitive Markets

Effective marketing tactics help realtors succeed in their field. Discover how real estate marketing companies can help you in this post.

Writing a Persuasive Real Estate Letter to Potential Sellers: Tips and Tricks

Handwritten mail remains an effective marketing tool for realtors. Learn the best tips for writing your real estate letter to potential sellers here.

Farming Your Way to Success: How to Make Real Estate Letters Work

Real estate farming letters act as a communication between real estate agents and home buyers and sellers in an area. Learn how to maximize them here.

Streamlining Your Business: Real Estate Lead Management Best Practices

Real estate lead management is essential to improving your conversion rate. Learn how you can effectively manage your real estate prospects here.

From Listings to Leads: How Real Estate Marketing Materials Drive Growth

Many real estate agents struggle due to lack of marketing efforts. Learn about the most essential real estate marketing materials in this post.

Innovative Approaches to Real Estate Marketing Services: Stay Ahead of the Game

Real estate marketing services are beneficial for your business growth. Discover what they are, their benefits, and how to find the best one here.

The Ultimate Real Estate Call to Action Guide: Drive More Sales Today!

A real estate call to action persuades your audience to take positive actions. Learn more about its importance and discover examples in this post.

Efficiency and Results: Advantages of a Real Estate Marketing Platform

A real estate marketing platform helps make lead generation and management more efficient. Learn more about its advantages in this post.

Stay Ahead of the Competition: Essential Real Estate Marketing Tools You Need to Know

Real estate marketing tools provide realtors an edge in a highly competitive industry. Discover the best tools for lead generation and closing sales.

The Power of Handwritten Cards over Generic Farming Real Estate Flyers

Farming real estate flyers are common marketing materials, but they might not always work. Learn how you can do better with handwritten cards here.

Personalized Cards: A Game-Changer for Listings Over Traditional Real Estate Direct Mail

Sending out personalized cards is a powerful marketing strategy compared with real estate direct mail. Learn more about its basics and benefits here.

From Pen to Print: Handwritten Greeting Cards vs. Real Estate Postcards in the Digital Age

Learn why leveraging handwritten real estate greeting cards to engage prospects and get leads is better than real estate postcards here.

Mastering Geo Farming in Real Estate: Proven Tactics To Dominate Your Local Market

Geo farming in real estate can be a valuable tactic for modern realtors. Learn how to get the most out of this marketing tactic in this short guide.

Reasons Greeting Cards Are Better Than Real Estate Postcards for Farming

Greeting cards can convert more leads than real estate postcards for farming. Find out how they can help build solid customer relationships here.

The ListingArchitect™ Real Estate AI

The world of real estate is constantly evolving, and real estate agents are always looking for ways to stay ahead of the competition. That's where ListingArchitect™ comes in - the AI-powered real estate marketing automation tool that transforms plain bulleted property features into rich and engaging property descriptions.

Make Your Direct Mail Campaigns Work Harder

Leverage Targeted, Handwritten Cards that Deliver Results You Can Measure

How The Haugen Group Increased Listings Using Addressable

A Personal Touch Delivers More Conversations with Homeowners

Introducing SmartCopy™, a New AI-Powered Copy Generator

With SmartCopy™, you can say goodbye to writer's block and say hello to compelling copy that will help you acquire more listing appointments than ever before.

How to Thrive in a Cooling Real Estate Market

Even in a shifting housing market, there will always be people who need to move. The key is to get in front of those listings. These five tips will help ensure you’re top of mind when someone experiences a home-selling life event.

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Can other agents mail to my area?
Nope! No other agent can market in your tiles.
How does Addressable work?
With our proprietary technology, an actual ballpoint pen is pressed to heavy card stock using a realistic human font. Our end-to-end process is carefully designed so that there are no marketing “tells or tip-offs.” Each homeowner who receives a card will believe you took the time to write it.
Can you tell me all the agents you work with?
Nearly every individual agent or team we work with does $20+ million in production, and they're very private about their marketing programs. They consider Addressable part of their secret sauce. Check out our top clients that have found success with us.
Why are handwritten cards better than post cards?
Most of our agents have the option to use brokerage postcards for free or low cost. Agents choose to use handwritten cards because we get them listing leads. Brokers want their logo going out—it’s a branding play. In reality, they don’t really help your business. Postcards focus on the brokerage. Handwritten cards focus on building rapport with the homeowner and how you can be of service. Postcards often don’t make it in the door. They typically go directly into the homeowner’s recycle bin. Postcards are mailed in bulk. The USPS discards undeliverable postcards. They kind of go into the void. And you don’t get confirmation when they actually drop in the mail. Postcards are visually overwhelming. There’s no clear message why someone should pick up the phone and call you.
Can I test a small number?
We’ve learned through testing that the minimum sweet spot for generating listing leads is 1,000 cards. Less than that won’t deliver the results you want . Our goal is to set you up for success and demonstrate clear value with every dollar you spend on handwritten cards.
Do people really think these are real?
Yes! In a 3rd party blind study, participants were presented several cards. Some messages were written by our robots, some by humans. Participants were unable to identify which handwriting was done by a robot.
How do you differentiate from other handwriting companies?
Addressable provides an end-to-end solution. When we produce a handwritten mail campaign for you, our goal is to generate listing leads for you. We help you stand out—and differentiate yourself—in a competitive market. Our experts craft the message, target the right homeowners, and track your results.