Gain valuable insight from real estate experts and learn tips and tricks for automating your lead generation efforts.

Recording library

Become Your Neighborhood Ambassador

Featuring the dynamic duo of Better Homes and Gardens Real Estate, Ali Bowden and Christian Holly Davis, this webinar is your ticket to unlocking the secrets of becoming the ultimate Neighborhood Ambassador.

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Winning with AI - Helping Realtors Close More Deals Using AI

Join us for a replay of the AI Advantage Summit, where our CEO, Chris Tosswill, took the stage as a keynote speaker. Hosted by Rick Janson, Co-Chair of the AI Council at eXp, this virtual summit explores the impact of AI in the real estate industry.

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World-Class Farming Plan with Hank Wilson

Hank Wilson, Founder and Managing Director at Hank Wilson, Realtor, unveils his highly acclaimed World Class Farming Plan and Listing Presentation, offering a rare glimpse into his recipe for real estate success.

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Multi-Touch Marketing Strategies with Addressable

Michelle Balog Phillips shares her experience of utilizing the power of handwritten letters to dominate her market in the Bay Area. Learn how Michelle overcame obstacles to leave a lasting impression, from personalized holiday cards to innovative outreach techniques.

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Sowing Success: Tips and Techniques for Farming Neighborhoods

Ready to plant the seeds of success in the real estate market? Join us for an eye-opening replay of our webinar with Erica Stietenroth, a top real estate agent in the Greater Houston area, as she shares invaluable insights on how to kickstart your real estate farming journey.

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Real Estate Farming and Where to Start?

Learn the art of real estate farming from industry experts! Hosted by Tristan Ahumada (CEO of Lab Coat Agents) and Chris Tosswill (CEO and Co-Founder of Addressable Mail). Get valuable insights to target neighborhoods, build your brand, and generate leads through precise marketing campaigns.

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Unveiling the Journey: Coach Bill Pipes Interviews CEO Chris Tosswill

Join us for an enlightening conversation as renowned coach Bill Pipes sits down with Chris Tosswill, the Founder of Addressable. Gain invaluable insights, strategies, and inspiration from the mind behind Addressable, as he shares his insight into how he helps to empower agents and brokers worldwide.

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Farming with a Purpose with Barry Jenkins

In this comprehensive session, we delve deep into the world of real estate farming alongside industry expert Barry Jenkins and CEO of Lab Coat Agents, Tristan Ahumada.

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Real Estate and AI Mastermind

Delve into the world of Artificial Intelligence (AI) and its profound impact on the real estate industry with CEO's Chris Tosswill, Chris Tamm, and Tristan Ahumada. Discover the powerful intersection of AI and real estate, its role in automating processes while fostering stronger relationships.

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Farming Fundamentals with Addressable

Join Tristan Ahumada, CEO of Lab Coat Agents, and Chris Tosswill, Founder of Addressable, as they share their expertise on real estate marketing. Learn to target the right audience, create compelling mailings, optimize mailing schedules, and track campaign performance.

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The Listing Architect - Becoming Automatically Unforgettable

Become automatically unforgettable with generative AI. In this webinar, you’ll learn how to leverage AI to win more listings with personalized homeowner outreach, tapping into tools to touch your market at scale, without sacrificing a personal touch.

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Luxury Hour - Impact of AI on Real Estate

In this Addressable-sponsored webinar hosted by Luxury Portfolio International, learn how AI will transform the real estate industry, from marketing and lead generation to home valuation and data analysis.

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Can you tell me all the agents you work with?
Nearly every individual agent or team we work with does $20+ million in production, and they're very private about their marketing programs. They consider Addressable part of their secret sauce. Check out our top clients that have found success with us.
Why are handwritten cards better than post cards?
Most of our agents have the option to use brokerage postcards for free or low cost. Agents choose to use handwritten cards because we get them listing leads. Brokers want their logo going out—it’s a branding play. In reality, they don’t really help your business. Postcards focus on the brokerage. Handwritten cards focus on building rapport with the homeowner and how you can be of service. Postcards often don’t make it in the door. They typically go directly into the homeowner’s recycle bin. Postcards are mailed in bulk. The USPS discards undeliverable postcards. They kind of go into the void. And you don’t get confirmation when they actually drop in the mail. Postcards are visually overwhelming. There’s no clear message why someone should pick up the phone and call you.
Can I test a small number?
We’ve learned through testing that the minimum sweet spot for generating listing leads is 1,000 cards. Less than that won’t deliver the results you want . Our goal is to set you up for success and demonstrate clear value with every dollar you spend on handwritten cards.
How does Addressable work?
With our proprietary technology, an actual ballpoint pen is pressed to heavy card stock using a realistic human font. Our end-to-end process is carefully designed so that there are no marketing “tells or tip-offs.” Each homeowner who receives a card will believe you took the time to write it.
Can other agents mail to my area?
Nope! No other agent can market in your tiles.
Do people really think these are real?
Yes! In a 3rd party blind study, participants were presented several cards. Some messages were written by our robots, some by humans. Participants were unable to identify which handwriting was done by a robot.
How do you differentiate from other handwriting companies?
Addressable provides an end-to-end solution. When we produce a handwritten mail campaign for you, our goal is to generate listing leads for you. We help you stand out—and differentiate yourself—in a competitive market. Our experts craft the message, target the right homeowners, and track your results.