Get early access to the Addressable platform.

Ready to get started?

Blog

Screen Shot 2023-03-13 at 10.28.07 AM.png

large_Screen Shot 2023-03-13 at 10.28.07 AM.png

medium_Screen Shot 2023-03-13 at 10.28.07 AM.png

small_Screen Shot 2023-03-13 at 10.28.07 AM.png

thumbnail_Screen Shot 2023-03-13 at 10.28.07 AM.png

_Watch our [tutorial video](https://vimeo.com/user169742376/addressable-smart-copy) and learn how to use SmartCopy™ to generate powerful, personalized copy to acquire listings!_



We are thrilled to announce the release of our new feature, SmartCopy™, powered by GPT-3. SmartCopy™ is an innovative real estate ai solution that allows you to generate high-quality copy for your direct mail marketing campaigns in a matter of minutes.

Are you tired of spending countless hours writing and refining copy for your direct mail marketing campaigns? Are you struggling to find the right words to catch the attention of potential clients? SmartCopy™ is for you!

With SmartCopy™, you can say goodbye to writer's block and say hello to compelling copy that will help you acquire more listing appointments than ever before. Our advanced algorithm analyzes data from millions of real estate transactions and data points to create copy that resonates with your target audience and drives action.

Here are just a few of the benefits you can expect from using SmartCopy™:

**Save time:** No more staring at a blank page or spending hours trying to come up with the perfect words. SmartCopy™ utilizes artificial intelligence to generate copy in minutes, so you can focus on what you do best – selling real estate.

**Increased engagement:** SmartCopy™ uses advanced natural language processing to create copy that resonates with your target audience, increasing engagement and driving action.

**Improved ROI:** With SmartCopy™, you can expect to see higher conversion rates and increased ROI on your direct mail marketing campaigns.

Ready to experience the power of SmartCopy™ for yourself?  [Book a meeting here](https://meetings.hubspot.com/addressable-team/smartcopyblog)!  We can't wait to see the results you achieve with this new real estate ai feature!

Create personalized, data-enriched copy to win more listings.

Introducing SmartCopy™, a New AI-Powered Copy Generator

large_life-event.png

medium_life-event.png

small_life-event.png

thumbnail_life-event.png

life-event.png

There’s no magic way to know when someone’s life is changing—unless they tell you. It’s all about being the first agent a homeowner thinks of when they have a home-selling life event. 

You might think it’s a lucky break to get tapped into the conversation early. Lucky breaks do happen, but you can’t count on them to hit your business goals. That’s why top producers don’t rely on chance. 

## Top Ten Reasons a Homeowner Sells
The reasons **why** someone sells aren’t really surprising. The key is knowing **when** their circumstances have changed. 

1. Marriage 
2. Divorce 
3. New job or (or better career opportunities) 
4. Starting a family 
5. Getting a dog (yard!) 
6. Becoming an empty nester 
7. Desire to be near aging parents 
8. Retirement downsizing 
9. Death of a partner 
10. Lifestyle change (ready for city/rural living) 


## Get Tapped in Early
If you want to be the agent who gets the call when a homeowner experiences a home-selling life event, it’s essential to remain top-of-mind. Top producers uplevel their marketing results with a new twist on an old approach. 

They send handwritten cards. 

## Send Handwritten Cards at Scale
Addressable makes it possible for you to send hand-addressed, handwritten cards at scale. Most of our clients were already regularly writing cards on their own because they anecdotally knew this level of attention was high-impact. 

With Addressable, you’ll be able to precisely track your results. You’ll know which calls come from your Addressable mailings, and our Smart QR codes are personalized to each address. (It’s helpful to imagine the analytics you have for email campaigns applied to physical mail). 

Using our proprietary tech, our cards are handwritten by robots on your behalf—they hold and press a ballpoint pen to paper the same way you do. The result is indiscernible from human writing. Request a [free card sample](https://www.addressablemail.com/sample?step=0) and check it out!

## Why Top Agents Choose Addressable
Everything we do is designed to fuel your business growth. We’re a data-driven real estate marketing company, not a print shop, and we take a partnership approach. (We work as hard as you do for your clients). 

Beyond our cool tech, there’s a team of real estate marketing experts who share best practices. We’ll work with you to develop a winning strategy and consistent approach—each campaign will reinforce your brand and the value you bring to the table. 

Our cards drive engagement and [leave a lasting impression](https://www.addressablemail.com/blog/how-to-win-listings-with-a-personal-touch-6). They get opened, read, and people hold onto them because they’re compelling. 

And, when they’re ready to sell, they’ll call you. 

## Tap us in!
No matter what’s going up or down in the housing market, there will always be people who need to move. We want you to be the agent who gets those listings. 

Let’s talk about your business goals and explore how we can contribute towards your success. [Schedule a complimentary 20-min consultation](https://www.addressablemail.com/quiz?step=0).

Spoiler Alert: They Call You

How to Know When a Homeowner is Ready to Sell

real-estate-success-2023.svg

Even in a shifting housing market, there will always be people who need to move. The key is to get in front of those listings. These five tips will help ensure you’re top of mind when someone experiences a home-selling life event. 

# 1. Don’t skimp on marketing
In a cooling real estate market, it may feel counterintuitive to spend money. Your gut instinct may be to pull back on your marketing—but now isn’t the time to fade away.

>**“It doesn’t matter what the market is doing–ever. It matters what you’re doing.”** - [Peter Fife](https://vimeo.com/769131224/e7f1652e0a), top producer in Prescott, AZ 

[Evaluate your current marketing strategy](https://www.addressablemail.com/blog/top-4-marketing-tactics-successful-agents-use-3) and make adjustments. While new markets require new approaches and tactics, the goal remains the same: win listings. 

As a rule of thumb, put the pedal to the metal on programs that deliver 3X ROI or more. 

# 2. Don’t be too salesy
People do business with people they like. After about 5-7 years in real estate, there's very little that distinguishes one real estate agent from another as far as knowledge and expertise. 

The thing that sets you apart is a homeowner’s perception of you. Put their interest before yours to build rapport and trust with each interaction. 

While people hate being sold, they look to friends for advice. Make sure they know they can come to you with any moving or real estate questions. 

# 3. Make meaningful connections
Find opportunities to socialize during the holiday season and throughout the year. Attend community events. Make the effort to start conversations with as many people as possible. 

Host your own social gatherings in areas you farm. Invite the community to a hot cocoa or ice cream social or a casual meet-up at the local dog park. You’ll be the one sharing treats! 

The more interactions you have, the higher the odds that you’ll be in the right place at the right time. 

# 4. Don’t neglect your past clients and sphere of influence
There are going to be fewer transactions out there for the taking. The best competitive advantage you have is with your past clients and people within your sphere of influence. 

Set a goal to connect with them no less than 18 times per year in varied ways. Every third or fourth time, make sure your outreach is personal. 

Call people simply to say hello and ask how things are going. Send [handwritten notes or cards](https://www.addressablemail.com/blog/how-to-win-listings-with-a-personal-touch-6). These thoughtful touches go a long way toward keeping you top of mind when it’s time to do some real estate business. 

# 5. Be consistent with your efforts
Don’t let this market shake your confidence. While the market has slowed, there will still be people who need to sell.  Consistency and patience are key.

Evaluate and adjust your marketing efforts, make time to network, and stay in regular contact with your past clients and sphere of influence. If you do, you’ll navigate this market like a pro and hit your goals.

# Tap in Addressable
Addressable's automated marketing solution makes it possible to send personalized handwritten cards at scale. Using proprietary technology, we apply the strategy, targeting, and trackability of digital marketing to direct mail. Since 2020, **$1B in U.S. home sales** have been attributed to Addressable leads. 

Our handwritten cards get opened, read—and drive engagement. Recipients will believe you personally sat down to write them. We invite you to [order a free sample](https://www.addressablemail.com/sample?step=0) and see for yourself.

5 Tips to Persevere and Succeed in 2023

How to Thrive in a Cooling Real Estate Market

large_pipeline-growth.png

medium_pipeline-growth.png

small_pipeline-growth.png

thumbnail_pipeline-growth.png

pipeline-growth.png

If you’re like most real estate agents, you face a seasonal dilemma. Do I spend time with my family? Or do I build my pipeline for Q1? 

We say say take time with your loved ones—you earned it. We’ve got your pipeline covered. 

## Automate for the win-win
While other agents are winding down, Addressable’s automated solution will work to set you up for success in 2023. 

As your strategic partner, [we’ll send handwritten cards on your behalf](https://www.addressablemail.com/blog/how-to-win-listings-with-a-personal-touch-6). You’ll continue to nurture past clients, grow your sphere, and stay top of mind. And you won’t miss a meal with your family. 

## Fast forward to Q1
When the new year begins, you’ll be poised to jump back into high gear. Our end-to-end solution is designed to deliver a personal, attentive touch—at scale—and ensure you’re the first agent a homeowner calls when they experience a home-selling event. 

## A personal approach
With our proprietary hardware and software, everything we do creates the impression that you personally sat down to write the card. 
- Choose from a variety of authentic handwriting styles 
- Use our performance-tested message templates 
- Select a memorable cover image 
- Include your custom branding, and 
- Send locally to your market 

Our cards drive engagement and leave a lasting impression. They get opened, read, and people hold onto them because they’re compelling. We invite you to see for yourself and [get a free sample](https://www.addressablemail.com/sample?step=0). 

## Every step of the way, you’ll be in good hands
Our account managers are real estate marketing experts who will ensure you’re getting the most out of your mailings. They’ll apply best practices, track your results, and provide strategic insights. 

## Results you can measure
You’ll always know which phone calls and listing opportunities came from your Addressable mailings. And our Smart QR code is personalized to each address, so you’ll know which household scanned your card! 

## Tap us in today
It’s our hope you’ll be able to enjoy this holiday season, without worrying about your Q1 pipeline. Let us take that on. And, when you get back, you’ll have something to talk about.  [Schedule a 20-min consultation](https://www.addressablemail.com/quiz?step=0) to get started.

(And Still Spend Time With Your Family)

How to Build Your Pipeline During the Holidays

large_handwritten-real-estate-marketing.png

medium_handwritten-real-estate-marketing.png

small_handwritten-real-estate-marketing.png

thumbnail_handwritten-real-estate-marketing.png

handwritten-real-estate-marketing.png

Real estate agents who had more business than they could handle during the pandemic-fueled frenzy are adjusting to the new normal. Being successful in the current market requires a pivot, and top producers are leaning in and investing in their marketing efforts. 

## It’s Game On
When a homeowner is ready to sell, who are they going to call? A normalizing housing market, paired with the chronic [inventory shortage](https://www.nar.realtor/research-and-statistics/housing-statistics/housing-shortage-tracker), means it’s essential to stay top-of-mind. 

A disheartening [17% of homeowners rehire their agent](https://www.inman.com/next/why-83-percent-of-real-estate-agents-become-irrelevant-after-handing-over-the-keys/) when selling their home—because **they can’t remember their agent’s name**. In the 7 to 10 years of homeownership, the agent didn’t keep in touch. (And, this is a pre-pandemic statistic, before agents were inundated with business). 

## Stand Out from Your Competition
There’s another jarring statistic to consider: [82% of recent sellers only contacted one agent](https://www.nar.realtor/research-and-statistics/research-reports/highlights-from-the-profile-of-home-buyers-and-sellers). Successful agents go above and beyond to create a lasting impression, so they’re relevant when a homeowner experiences a home-selling life event. 

While other marketing tactics build your brand awareness, sending a thoughtful, handwritten card increases engagement. 

Handwritten cards get opened and read. Addressable’s proprietary software and hardware make it possible to scale this approach. 

## When a Single Touch Counts More than Once
While on average it takes [8 touches to secure an appointment](https://truelist.co/blog/sales-statistics/) with a prospective client, a personal approach can reduce that number. 

Addressable’s handwritten cards not only make it inside the home and get acted upon—they get saved. When our clients return from their listing appointments, they often share that their card was pinned to a homeowner’s fridge. Each time they open the fridge, our clients consider this another impression. 

## How Do Agents Use Addressable?
Our clients typically complement their broader marketing efforts with a targeted approach, sending handwritten cards to a high-value audience. The highest-performing campaigns are built around a recent transaction. 

We’d love to talk strategy for your specific market and learn more about your marketing goals. [Schedule a 20-min consultation](https://www.addressablemail.com/quiz?step=0). 

## Why Addressable?
Everything we do creates the impression that you personally sat down to write the card, and our end-to-end process is designed to drive calls for listing appointments. 

We test everything to increase your results—from what imagery to use on the card cover to the message to say inside. We track and measure the success of your Addressable campaigns, and our goal is the same as yours. We want your phone to ring. 

## Let’s Get Those Listings!
As the old adage goes, “If you don’t list, you don’t last.” We’re here to help you get those listings—let’s talk today. We’d love to contribute toward your success.

Uplevel Your Marketing Campaigns with Handwritten Cards

How to Win Listings With a Personal Touch

large_holiday.png

medium_holiday.png

small_holiday.png

thumbnail_holiday.png

holiday.png

Picture this: It's a crisp winter evening, you've just finished up a long day of holiday festivities. You pick up the mail on the way into the house, and immediately notice a handwritten envelope addressed to you.

To your surprise, it's a thoughtfully handwritten card from the real estate agent who sold you the home you’re standing in. Unlike other cookie-cutter cards you received from businesses around the holidays, this one stands out. The front of the card is a lovely photo of your city covered in snow.

You can't help but admire the photo on the front of the card and decide to hang it on the fridge. It’ll be your friendly reminder to call the agent once the holidays are over and give them an update on your home. 

Now, wouldn’t you like to give that experience to your clients? 

As a real estate agent, holiday cards are a great tool for continued touch marketing. And when done right, your clients will love receiving them. Let’s run through five reasons why you should send out holiday cards every year, as well as best practices to do it right.

# The 5 reasons to Send Holiday Cards
## 1) To strengthen and maintain your relationship with past clients 
Your past clients don’t have to stay in the past—sending out holiday cards strengthens the relationship so they always have your name in mind. Hearing from you during the holidays (and throughout the year in general) makes the relationship personal, and shows them you’re invested in maintaining it.

## 2) To share any successes in your business
Holiday cards are a great way to give a rundown of news from the past year. Did you sell a great home in their neighborhood? Add to your staff? Move to a new office? Use the annual holiday card to update clients on your successes—and remind them why you’re a great agent to work with.

## 3) To share any changes happening in the New Year
If there are any changes coming in the New Year—whether for your business or yourself personally—you can share them in your holiday card. On the business side, perhaps you’re expanding your service area or hiring more agents for your team. You can also share personal news if you choose to (e.g., if you’re getting married).

## 4) To check in on their home
Holiday cards can also be your annual check-in on the home you sold them or the home they moved to after a sale you worked on. This reminds them of your involvement in the process of getting them into their home, and associates those good feelings with your business. 

If there is anything that’s not going well with their home, it can also open the door to conversations about selling.

## 5) To remind them you’re there when they’re ready to buy or sell
Overall, holiday cards are perfect for reminding clients and your sphere of influence that you’re available whenever they’re ready to buy or sell. While these cards shouldn’t be a sales pitch, they can fit into your continued touch marketing strategy (i.e., continuing to pop up and remind people you’re there).

# Best Practices for Holiday Cards

Now that you’ve decided to send out holiday cards to your clients and sphere of influence, there are some best practices to keep in mind. Your cards should: 
- **Be handwritten** – Bulk greetings are a turnoff and will just end up in the trash. Handwritten cards show that you put time and effort into contacting them, and clients will appreciate the gesture.
- **Use inclusive copy** – Your clients may not all celebrate the same holidays, and you might not know each one well enough to say with certainty which ones they observe. It’s best to use inclusive copy instead, such as “Happy Holidays” or "Season's Greetings."
- **Be sent on time** – Make sure your cards are sent in a timely fashion. Many people take vacations over the holidays and there are often postal delays during this time. Earlier is better. 
- **Use festive imagery** – Make sure your holiday card cover catches their eye when they open it, so your card stands out. 

One thing your holiday cards should not do: Ask for referrals. This is not the time or place—everyone is busy around the holidays and no one wants to receive a card that is asking for something. Let your holiday card strengthen the relationship and remind them your business exists, and save the referral requests for another time.

# Addressable Can Handwrite Cards on Your Behalf

Don’t get stuck scrambling to get your cards out this season. With Addressable, you can schedule everything in advance and have your personalized cards set to go out in time for the holidays. We offer a wide variety of seasonal cards to choose from, and everything we do creates the impression that you personally sat down to write the card.

# Why Top Agents Use Addressable Year-round
Top producers leverage our handwritten cards throughout the year to [get more calls for listing appointments](https://www.addressablemail.com/blog/how-to-win-listings-with-a-personal-touch-6). We test everything to increase your results—from what imagery to use on the card cover to the message to say inside—and we track and measure the success of your Addressable campaigns. [Schedule a 20-min consultation](https://www.addressablemail.com/quiz?step=0) to learn more.

Strengthen Your Relationships with Past Clients

5 Reasons Real Estate Agents Should Send Holiday Cards

Real estate agent Matt Haugen shaking hands with home sellers

large_Haugen_1200x628_compressed.png

medium_Haugen_1200x628_compressed.png

small_Haugen_1200x628_compressed.png

thumbnail_Haugen_1200x628_compressed.png

Haugen_1200x628_compressed.png

![".svg](https://addressable-strapi.s3.us-west-1.amazonaws.com/_ed51e60933.svg)
**Last year, we were second in listings out of over 200 agents on the coast... Without Addressable, we wouldn't be in the top 20."**
    — Mathew Haugen, co-founder of The Haugen Group 

# About The Haugen Group

After building an advertising tech startup in Silicon Valley, Mathew Haugen pivoted to pursue a lifelong passion for real estate. A few years into his transition, he then started his own brokerage, The Haugen Group at Element Real Estate, which serves markets around Half Moon Bay, California. 

Initially, Haugen experienced a strong start in real estate. Deals were lining up. Over time, though, he realized he was lacking consistency in his deal flow.

# The Challenge

Haugen needed a way to reliably line up his next deal, and the one after that. “There was a cycle that I went through where I would get a couple of deals, and then have a little bit of a lull,” said Haugen. 

Because of his background in digital advertising, Haugen was skeptical of direct mail campaigns for lead generation. Then, one of his clients received a handwritten note in the mail from a competitor, and it made a positive impression on the homeowner. 

Haugen was intrigued.

# The Solution

Haugen began due diligence on handwriting companies, and Addressable stood out. Beyond the handwriting tech, their end-to-end automated solution is designed to help agents get more listing appointments. 

“We decided to test a consistent cadence [of Addressable mail] in order to generate results over time. Lo and behold, we started talking to sellers and generating conversations,” said Haugen. 

The Haugen Group targeted area homeowners to highlight their recent sales.

Addressable helped The Haugen Group:

- **Target the right audience**. The mailing list was tailored to their specifications.

- **Make an immediate impression**. The hand-addressed envelope is written, not printed, and mailed locally using First Class postage.

- **Deliver a branded card**. The Haugen Group’s logo and headshots were included.

- **Measure their success**. Agents know which calls come from Addressable mailings.

# The Results

In 2021, The Haugen Group sold over $58M. Out of 41 transactions, **8 listings** were attributed to Addressable, generating a total of **$13 million in sales revenue**.

The partnership with Addressable has delivered two key benefits to The Haugen Group:

1. **Consistent lead generation**. The team is getting their foot in the door with each campaign and lining up their next deals.

2. **Increase in listings**. Originally a buyer-based brokerage, they’ve expanded the listing side of their business significantly, making their business far more sustainable.

View Mathew Haugen's [video testimonial](https://addressable-strapi.s3.us-west-1.amazonaws.com/video_b05a2241e0.mp4).

# Summary

Haugen says that Addressable has been a great way to build their brand. His team is getting in front of community homeowners in a thoughtful, helpful way. The Haugen Group is making valuable connections and leaving a lasting good impression. 

What’s next? The Haugen Group intends to expand its campaigns with Addressable. Now that lead generation is humming, they’re implementing nurture campaigns to stay in touch, and top of mind, with previous clients.


A Personal Touch Delivers More Conversations with Homeowners

How The Haugen Group Increased Listings Using Addressable

large_top-tips.png

medium_top-tips.png

small_top-tips.png

thumbnail_top-tips.png

top-tips.png

There’s no question that most real estate agents are busy. On top of listing appointments, showings, managing general admin tasks, and taking calls from clients, you also have to find time to keep your lead pipeline flowing.

Without year-round marketing, incoming leads (and therefore sales) can grind to a halt. Some agents may handle the marketing themselves, while others have sales directors, CRMs, and a team of agents to assist with these efforts.

In this article, we’ll discuss four of the most common marketing tactics used by real estate agents, and give insight into how the most successful agents and teams master them. 

# 1. Keep in Touch
In 2022, [86% of sellers were assisted by a real estate agent](lhttps://www.nar.realtor/research-and-statistics/quick-real-estate-statistics) – compared with just 69% in 2001. Keeping in touch with your sphere of influence has become an increasingly important tactic all top teams have in common. 

Continually touching base with homeowners increases the chance that they remember your name – and choose to contact you – when it comes time for them to sell. There are a variety of ways to approach this – direct mail, email, etc. – but customer relationship management (CRM) software makes it easy and efficient to manage all relationships and interactions with clients and prospects.

Essentially, CRMs give you an easy way to keep in touch and optimize the content you send to past clients and new ones you get through your marketing channels. CRMs are designed to help single agents as well as teams and have many moving parts. 

Make sure you take full advantage of the features CRMs offer to optimize your business, such as:
- When to contact leads (call, email, text, write)
- Who you should be in contact with and in what order (most important to least important)
- Other valuable resources

You could choose to hire someone to maintain and manage the CRM system (e.g., assistant, marketing manager, third party, etc). Some agents avoid using the CRM provided through their brokerage for fear of data leakage or in the event they move to another brokerage. 

# 2. Print
Print marketing is the ideal channel for capturing off-market listings in a tough market, generating seller leads, and leveraging recent sales to generate more future sales.
There are a multitude of ways to use print marketing, including (but not limited to):
- Postcards
- Newsletters
- Park benches
- Magazines
- Newspapers (if available)

There are fewer tools to assist agents with print marketing, and failure happens easily if the asset doesn’t actually speak to the pain points, habits, and needs of the prospect. Since this marketing type happens offline, oftentimes the message isn’t data-driven, nor is there the ability to track and measure results. 

This lack of traceability is one of the main aspects of print that keeps some agents from being successful. When you get an email or phone call through traditional print mail, you typically have no idea what channel it’s coming from.

The most successful agents use platforms like Addressable to master the organization, execution, and traceability of their print marketing. Addressable is designed to strengthen existing contacts and create new ones. We will facilitate meaningful connections via handwritten mail and give you an organized way to track when your leads come through as a result of your direct mail.

# 3.  Optimize SEO
Around 70% of all brokers and agents have a website. This is where you have the opportunity to show off past sales and connect with potential buyers and sellers. Use your site to show off your credentials, customer testimonials, and your success as an effective agent. Don’t forget to optimize your website with a strong CTA or pop-up lead capture.

Successful agent websites might have a mix of these features: 
- Current listings (both theirs and the MLS’s)
- Open Houses
- Recent Transactions
- Squeeze pages (landing pages with email capture)

The most successful agents need more than just a website, however. Search Engine Optimization (SEO) is necessary in the modern age to ensure your site is getting found online.

In simple terms, SEO is “the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.”

SEO strategies can directly affect your lead generation and sales and are best for building a branded online presence. There are countless ways to improve your SEO, including keyword research, user experience improvements, and on- and off-page strategies.

# 4. Showcase industry expertise  
Email marketing is generally low cost, and can be a great opportunity to showcase your expertise in the industry:
- **Show off your successes** – Use a weekly or monthly newsletter to highlight new sales or any new listings
- **Illustrate your knowledge of market trends** – Give clients an update on what’s happening in the market and any recommendations or advice you might have
- **Personalize your outreach based on your clients’ neighborhood** – Segment your email lists by location to get even more specific. Your clients and prospects will be more likely to remember you if they see you as an expert in their locale

# Which marketing channel is best for real estate agents and teams?
There’s no one-size-fits-all approach to marketing, and every real estate agent or team is different. The most successful teams employ a mix of marketing tactics. Most importantly, they track and measure which channels work best for them, and they use the data to drive their messaging.

That being said, there’s a reason why most successful agents invest in print marketing – it works. Schedule time today to discuss Addressable's personalized handwritten mail strategies and our trackable approach to direct mail.

Which marketing channels have worked best for your real estate team? Let us know.


Employ a Multi-Channel Strategy and Measure Each Channel's Performance

Top 4 Marketing Tactics Successful Agents Use

large_target.png

medium_target.png

small_target.png

thumbnail_target.png

target.png

One of the most tried-and-true pieces of advice you’ll get as a real estate professional is to make a habit of handwritten communication. You probably started your career by writing notes to your sphere of influence and letting them know you passed your real estate exam. You may regularly send handwritten thank you notes to clients after each closing or to mark the anniversary of their purchase.

What if you could amplify the scale and impact of your handwritten notes and add smart features that make them far more effective? With tracking and targeting capabilities as well as up-to-the-minute technology, it’s possible to combine the personal appeal of handwriting with the effectiveness and efficiency of smart content marketing. 

# The feel-good benefits of direct mail

There are few feelings as special as getting a piece of handwritten mail. Whether it’s a card on your birthday or a letter from an old friend, the right words at the right time can become a treasured keepsake and a reminder of how much you are loved.

Tapping into that kind of visceral, emotional connection is what great marketing -- and relationship building -- is all about. When you add a thoughtful message to a piece of handwritten correspondence, you amplify the words themselves and the ideas they convey. In short, your message is instantly more important than it would be in an email or text.

In addition, in this era of information overload, handwritten cards cut through the clutter and noise of one-size-fits-all pre-printed greetings and marketing collateral. That means they don’t get dumped in the recycle bin with the other junk mail -- giving your message the chance to go to work growing your real estate business.

# The downside of traditional mailing efforts

So if handwritten correspondence is so effective, why don’t more real estate professionals do it on a regular basis? There are a couple of compelling reasons:

## Lack of tracking & ROI

When you send out a card or letter to a member of your sphere, you may or may not get a response to it. You may feel funny asking if they received your card and you may not know what kind of effect, if any, it had on the recipient.

## Mass mailing efforts

In order to have a significant impact, you would have to spend hours handwriting notes and envelopes, stamping them, then mailing them. To scale up for a larger audience with traditional mailing strategies, you’d lose the personalization that makes handwritten letters so appealing -- trading writing for printing, trading stamping for metering.

# How to make direct mail work harder for real estate

What if you could have the best of handwritten direct mail updated and upgraded for a larger sphere or direct mail farm? What would it take to create direct mail that combines the best of a thoughtful note and a contemporary content marketing strategy?

## Make it more efficient

Rather than spending hours writing letters and cards yourself, tap into the innovation and efficiency we offer. Our robotic correspondents write your notes with real blue-ink ballpoint pens, creating an authentic and consistent look that is virtually indistinguishable from a note written by hand.

## Make it more comprehensive

We’re not just writers. We provide down-deep expertise and specialization in the real estate space. That means that the content we produce is meaningful and written the way you’d write it yourself. In addition, our enhanced technical capabilities upgrade your correspondence, creating physical mail designed for the digital age.

## Make it smarter

To effectively manage your operational budget, you need to know what’s working -- and what’s not -- with your marketing and outreach. Trackable analytics with SmartNumbers and QR Codes allow you to see who’s engaging with your direct mail content and even provides a heads-up if they’re calling in to speak with you. That gives you more confidence and the ability to follow up more effectively, for higher conversion rates and a more predictable return on investment. 

## Make it more meaningful

Thanks in part to that technical tie-in, your correspondence will become more meaningful and targeted over time. As you better understand the audiences that are engaging with your notes, you can take advantage of data targeting and filtering capabilities that make your direct mailing lists more effective. That means that you can also target your message more effectively, directing your enhanced content to the most engaged members of your mailing list.

## Keep the personal touch

Every envelope is handwritten and bears a real first-class postage stamp. That keeps your direct mail item from looking like a mass-mailed advertisement, resulting in a higher open rate for your notes and cards. When direct mail feels personal it gets read -- putting your message across more effectively and reliably than other forms of content marketing and advertising.

# Experience the Addressable difference

Taking care of your clients and nurturing leads is what you do. Our job is to help forge the connections that build your sphere of influence and keep you top of mind in your target markets. Our proprietary systems and processes make you look like the most thoughtful and professional agent or broker in your area while generating significantly higher ROI than other strategies.

At Addressable, we believe that handwritten correspondence is the best way to make a lasting impression on your sphere of influence, geographic farm, or the area around your latest listing. What’s more, we make it infinitely more effective and efficient by adding smarter features to your beautiful handwritten content, creating communication that gets your message across. [Schedule a consultation](https://www.addressablemail.com/quiz?step=0) with an Addressable marketing expert. 


Leverage Targeted, Handwritten Cards that Deliver Results You Can Measure

Make Your Direct Mail Campaigns Work Harder

fast company lolo 

etwtete.svg

inman logo grayscale.svg

SF Weekly Logo grayscale.svg

Contact us today to start generating listing leads.

Yes! In a 3rd party blind study, participants were presented several cards. Some messages were written by our robots, some by humans. Participants were unable to identify which handwriting was done by a robot. 

Do people really think these are real?

With our proprietary technology, an actual ballpoint pen is pressed to heavy card stock using a realistic human font. Our end-to-end process is carefully designed so that there are no marketing “tells or tip-offs.” Each homeowner who receives a card will believe you took the time to write it.

How does Addressable work?

We’ve learned through testing that the minimum sweet spot for generating listing leads is 1,000 cards. Less than that won’t deliver the results you want . Our goal is to set you up for success and demonstrate clear value with every dollar you spend on handwritten cards.

Can I test a small number?

Most of our agents have the option to use brokerage postcards for free or low cost. Agents choose to use handwritten cards because we get them listing leads.

Brokers want their logo going out—it’s a branding play. In reality, they don’t really help your business. 

Postcards focus on the brokerage. Handwritten cards focus on building rapport with the homeowner and how you can be of service.
Postcards often don’t make it in the door. They typically go directly into the homeowner’s recycle bin.
Postcards are mailed in bulk. The USPS discards undeliverable postcards. They kind of go into the void. And you don’t get confirmation when they actually drop in the mail.
Postcards are visually overwhelming. There’s no clear message why someone should pick up the phone and call you.

Why are handwritten cards better than post cards?

Addressable provides an end-to-end solution. When we produce a handwritten mail campaign for you, our goal is to generate listing leads for you.

We help you stand out—and differentiate yourself—in a competitive market. Our experts craft the message, target the right homeowners, and track your results.

How do you differentiate from other handwriting companies?

Nearly every individual agent or team we work with does has $20+ million in production, and they're very private about their marketing programs. They consider Addressable part of their secret sauce.

Check out our top clients that have found success with us. 

Can you tell me all the agents you work with?

Nope! No other agent can market in your territory.


Can other agents mail to my area?

Customers

Careers

Contact support

Sign in

Privacy

Term

Win your local market. Send personal, handwritten cards that deliver listing appointments.

medium_Dog Hero Final.png

small_Dog Hero Final.png

thumbnail_Dog Hero Final.png

Dog Hero Final.png

Be automatically unforgettable

home-3.svg

home-5.svg

home-1.svg

home-4.svg

home-2.svg

Homes sold with Addressable

medium_Sold a Home Final.png

small_Sold a Home Final.png

thumbnail_Sold a Home Final.png

Sold a Home Final.png

medium_Targeted Homeowners Final.png

small_Targeted Homeowners Final.png

thumbnail_Targeted Homeowners Final.png

Targeted Homeowners Final.png

medium_Get More Appointments Final.png

small_Get More Appointments Final.png

thumbnail_Get More Appointments Final.png

Get More Appointments Final.png

How it works

Products

Get started

Multiply your listings. Show off your recent sales to generate buzz.

product-1.svg

Radius

Increase your market share and establish yourself as “the agent.”

product-2.svg

Farm

Grow your most valued relationships. Stay top of mind with past clients.

product-3.svg

Sphere

Let our end-to-end, automated marketing solution work to line up your next deals, while you focus on your active transactions.

Get more listing appointments

Easily track your incoming calls and listing opportunities—and never miss a potential lead.

medium_Measured Success Final.png

small_Measured Success Final.png

thumbnail_Measured Success Final.png

Measured Success Final.png

Measured results

Win your local market. Automatically deploy high-quality marketing to generate more leads.

medium_Effortless Growth Final.png

small_Effortless Growth Final.png

thumbnail_Effortless Growth Final.png

Effortless Growth Final.png

Effortless growth

Maintain your market dominance.  Claim a local market, and it's reserved solely for your use.