Blog

How to Know When a Homeowner is Ready to Sell

Spoiler Alert: They Call You

Listing Leads

How to Build Your Pipeline During the Holidays

(And Still Spend Time With Your Family)

Growth

How to Win Listings With a Personal Touch

Uplevel Your Marketing Campaigns with Handwritten Cards

Listing Leads

5 Reasons Real Estate Agents Should Send Holiday Cards

Strengthen Your Relationships with Past Clients

Sphere of Influence

How The Haugen Group Increased Listings Using Addressable

A Personal Touch Delivers More Conversations with Homeowners

Customer Success

Top 4 Marketing Tactics Successful Agents Use

Employ a Multi-Channel Strategy and Measure Each Channel's Performance

Marketing

Make Your Direct Mail Campaigns Work Harder

Leverage Targeted, Handwritten Cards that Deliver Results You Can Measure

Marketing

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FAQs


Do people really think these are real?

Yes! In a 3rd party blind study, participants were presented several cards. Some messages were written by our robots, some by humans. Participants were unable to identify which handwriting was done by a robot.


How does Addressable work?

With our proprietary technology, an actual ballpoint pen is pressed to heavy card stock using a realistic human font. Our end-to-end process is carefully designed so that there are no marketing “tells or tip-offs.” Each homeowner who receives a card will believe you took the time to write it.


Can I test a small number?

We’ve learned through testing that the minimum sweet spot for generating listing leads is 1,000 cards. Less than that won’t deliver the results you want . Our goal is to set you up for success and demonstrate clear value with every dollar you spend on handwritten cards.


Why are handwritten cards better than post cards?

Most of our agents have the option to use brokerage postcards for free or low cost. Agents choose to use handwritten cards because we get them listing leads. Brokers want their logo going out—it’s a branding play. In reality, they don’t really help your business. Postcards focus on the brokerage. Handwritten cards focus on building rapport with the homeowner and how you can be of service. Postcards often don’t make it in the door. They typically go directly into the homeowner’s recycle bin. Postcards are mailed in bulk. The USPS discards undeliverable postcards. They kind of go into the void. And you don’t get confirmation when they actually drop in the mail. Postcards are visually overwhelming. There’s no clear message why someone should pick up the phone and call you.


How do you differentiate from other handwriting companies?

Addressable provides an end-to-end solution. When we produce a handwritten mail campaign for you, our goal is to generate listing leads for you. We help you stand out—and differentiate yourself—in a competitive market. Our experts craft the message, target the right homeowners, and track your results.


Can you tell me all the agents you work with?

Nearly every individual agent or team we work with does has $20+ million in production, and they're very private about their marketing programs. They consider Addressable part of their secret sauce. Check out our top clients that have found success with us.


Can other agents mail to my area?

Nope! As long as you are actively mailing to an area, no other agent may mail to the same addresses.


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