Blog> Growth
How to Build Your Pipeline During the Holidays
(And Still Spend Time With Your Family)
By Addressable
Published October 18, 2022
Last Updated December 5, 2022
GROWTH

If you’re like most real estate agents, you face a seasonal dilemma. Do I spend time with my family? Or do I build my pipeline for Q1?

We say say take time with your loved ones—you earned it. We’ve got your pipeline covered.

Automate for the win-win

While other agents are winding down, Addressable’s automated solution will work to set you up for success in 2023.

As your strategic partner, we’ll send handwritten cards on your behalf. You’ll continue to nurture past clients, grow your sphere, and stay top of mind. And you won’t miss a meal with your family.

Fast forward to Q1

When the new year begins, you’ll be poised to jump back into high gear. Our end-to-end solution is designed to deliver a personal, attentive touch—at scale—and ensure you’re the first agent a homeowner calls when they experience a home-selling event.

A personal approach

With our proprietary hardware and software, everything we do creates the impression that you personally sat down to write the card.

  • Choose from a variety of authentic handwriting styles
  • Use our performance-tested message templates
  • Select a memorable cover image
  • Include your custom branding, and
  • Send locally to your market

Our cards drive engagement and leave a lasting impression. They get opened, read, and people hold onto them because they’re compelling. We invite you to see for yourself and get a free sample.

Every step of the way, you’ll be in good hands

Our account managers are real estate marketing experts who will ensure you’re getting the most out of your mailings. They’ll apply best practices, track your results, and provide strategic insights.

Results you can measure

You’ll always know which phone calls and listing opportunities came from your Addressable mailings. And our Smart QR code is personalized to each address, so you’ll know which household scanned your card!

Tap us in today

It’s our hope you’ll be able to enjoy this holiday season, without worrying about your Q1 pipeline. Let us take that on. And, when you get back, you’ll have something to talk about. Schedule a 20-min consultation to get started.

Ready to get started?

Get early access to the Addressable platform.

FAQs


Do people really think these are real?

Yes! In a 3rd party blind study, participants were presented several cards. Some messages were written by our robots, some by humans. Participants were unable to identify which handwriting was done by a robot.


How does Addressable work?

With our proprietary technology, an actual ballpoint pen is pressed to heavy card stock using a realistic human font. Our end-to-end process is carefully designed so that there are no marketing “tells or tip-offs.” Each homeowner who receives a card will believe you took the time to write it.


Can I test a small number?

We’ve learned through testing that the minimum sweet spot for generating listing leads is 1,000 cards. Less than that won’t deliver the results you want . Our goal is to set you up for success and demonstrate clear value with every dollar you spend on handwritten cards.


Why are handwritten cards better than post cards?

Most of our agents have the option to use brokerage postcards for free or low cost. Agents choose to use handwritten cards because we get them listing leads. Brokers want their logo going out—it’s a branding play. In reality, they don’t really help your business. Postcards focus on the brokerage. Handwritten cards focus on building rapport with the homeowner and how you can be of service. Postcards often don’t make it in the door. They typically go directly into the homeowner’s recycle bin. Postcards are mailed in bulk. The USPS discards undeliverable postcards. They kind of go into the void. And you don’t get confirmation when they actually drop in the mail. Postcards are visually overwhelming. There’s no clear message why someone should pick up the phone and call you.


How do you differentiate from other handwriting companies?

Addressable provides an end-to-end solution. When we produce a handwritten mail campaign for you, our goal is to generate listing leads for you. We help you stand out—and differentiate yourself—in a competitive market. Our experts craft the message, target the right homeowners, and track your results.


Can you tell me all the agents you work with?

Nearly every individual agent or team we work with does has $20+ million in production, and they're very private about their marketing programs. They consider Addressable part of their secret sauce. Check out our top clients that have found success with us.


Can other agents mail to my area?

Nope! No other agent can market in your territory.


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