Real estate agents who had more business than they could handle during the pandemic-fueled frenzy are adjusting to the new normal. Being successful in the current market requires a pivot, and top producers are leaning in and investing in their marketing efforts.
It’s Game On
When a homeowner is ready to sell, who are they going to call? A normalizing housing market, paired with the chronic inventory shortage, means it’s essential to stay top-of-mind.
A disheartening 17% of homeowners rehire their agent when selling their home—because they can’t remember their agent’s name. In the 7 to 10 years of homeownership, the agent didn’t keep in touch. (And, this is a pre-pandemic statistic, before agents were inundated with business).
Stand Out from Your Competition
There’s another jarring statistic to consider: 82% of recent sellers only contacted one agent. Successful agents go above and beyond to create a lasting impression, so they’re relevant when a homeowner experiences a home-selling life event.
While other marketing tactics build your brand awareness, sending a thoughtful, handwritten card increases engagement.
Handwritten cards get opened and read. Addressable’s proprietary software and hardware make it possible to scale this approach.
When a Single Touch Counts More than Once
While on average it takes 8 touches to secure an appointment with a prospective client, a personal approach can reduce that number.
Addressable’s handwritten cards not only make it inside the home and get acted upon—they get saved. When our clients return from their listing appointments, they often share that their card was pinned to a homeowner’s fridge. Each time they open the fridge, our clients consider this another impression.
How Do Agents Use Addressable?
Our clients typically complement their broader marketing efforts with a targeted approach, sending handwritten cards to a high-value audience. The highest-performing campaigns are built around a recent transaction.
We’d love to talk strategy for your specific market and learn more about your marketing goals. Schedule a 20-min consultation.
Everything we do creates the impression that you personally sat down to write the card, and our end-to-end process is designed to drive calls for listing appointments.
We test everything to increase your results—from what imagery to use on the card cover to the message to say inside. We track and measure the success of your Addressable campaigns, and our goal is the same as yours. We want your phone to ring.
Let’s Get Those Listings!
As the old adage goes, “If you don’t list, you don’t last.” We’re here to help you get those listings—let’s talk today. We’d love to contribute toward your success.