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Your journey with sellers begins with a thoughtful, handwritten card.

We make it easy to up-level your marketing with personalized, automated, and trackable marketing products.


Products

Whether you want to turn a recent transaction sale into more listing appointments, up-level and outperform typical farming postcards, or stay top of mind with past clients, our end-to-end process is designed to deliver listing appointments.

RADIUS

Radius turns successful sales into more listings.

Engage with homeowners in the surrounding neighborhood, stand out from the competition, and get more calls for listing appointments.

FARM

Farm allows you to gain market share.

Establish yourself as “the agent to know” in your area. Target key neighborhoods and regularly share recent sales, market trends, and local expertise (4, 6, or 12 times a year).

SPHERE

Sphere makes it easy to stay top of mind.

Easily maintain and nurture relationships with previous clients by sending handwritten holiday, birthday, and home-iversary cards.

Ready to get started?

Get early access to the Addressable platform.

FAQs


Do people really think these are real?

Yes! In a 3rd party blind study, participants were presented several cards. Some messages were written by our robots, some by humans. Participants were unable to identify which handwriting was done by a robot.


How does Addressable work?

With our proprietary technology, an actual ballpoint pen is pressed to heavy card stock using a realistic human font. Our end-to-end process is carefully designed so that there are no marketing “tells or tip-offs.” Each homeowner who receives a card will believe you took the time to write it.


Can I test a small number?

We’ve learned through testing that the minimum sweet spot for generating listing leads is 1,000 cards. Less than that won’t deliver the results you want . Our goal is to set you up for success and demonstrate clear value with every dollar you spend on handwritten cards.


Why are handwritten cards better than post cards?

Most of our agents have the option to use brokerage postcards for free or low cost. Agents choose to use handwritten cards because we get them listing leads. Brokers want their logo going out—it’s a branding play. In reality, they don’t really help your business. Postcards focus on the brokerage. Handwritten cards focus on building rapport with the homeowner and how you can be of service. Postcards often don’t make it in the door. They typically go directly into the homeowner’s recycle bin. Postcards are mailed in bulk. The USPS discards undeliverable postcards. They kind of go into the void. And you don’t get confirmation when they actually drop in the mail. Postcards are visually overwhelming. There’s no clear message why someone should pick up the phone and call you.


How do you differentiate from other handwriting companies?

Addressable provides an end-to-end solution. When we produce a handwritten mail campaign for you, our goal is to generate listing leads for you. We help you stand out—and differentiate yourself—in a competitive market. Our experts craft the message, target the right homeowners, and track your results.


Can you tell me all the agents you work with?

Nearly every individual agent or team we work with does has $20+ million in production, and they're very private about their marketing programs. They consider Addressable part of their secret sauce. Check out our top clients that have found success with us.


Can other agents mail to my area?

Nope! As long as you are actively mailing to an area, no other agent may mail to the same addresses.


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