Handwritten mailers

Deeply personalized marketing at a massive scale.

With 10x the response rate of postcards and a 99% open rate, our handwritten cards are a powerful tool for connecting with homeowners.

Key features

Robotic handwriting technology

Our patented robotic handwriting technology enables you to create personalized, handwritten cards at scale, allowing for a genuine connection with homeowners. Our robots hold real blue ballpoint pens and write the letters the same way a human would.

Professional printing

Our mailers are folded A7 cards, featuring full-bleed professional printing on imported 100# Italian paper. The back of the card features your logo, headshot, and contact information for additional branding.

Lead tracking

The inside of the card features a handwritten message in pen, complete with merge tags for personalization and lead tracking via SmartNumbers. This technology has generated over 1.7B in closed transactions for our customers since 2020.

Best tool for Real Estate Agents

Lasting impression

The mailers are sent in a hand-addressed envelope with a real first-class stamp. Homeowners often hold onto our cards for months, leaving them on their desk or refrigerator, allowing you to make a lasting impression on each homeowner.

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How do you differentiate from other handwriting companies?
Addressable provides an end-to-end solution. When we produce a handwritten mail campaign for you, our goal is to generate listing leads for you. We help you stand out—and differentiate yourself—in a competitive market. Our experts craft the message, target the right homeowners, and track your results.
Can I test a small number?
We’ve learned through testing that the minimum sweet spot for generating listing leads is 1,000 cards. Less than that won’t deliver the results you want . Our goal is to set you up for success and demonstrate clear value with every dollar you spend on handwritten cards.
How does Addressable work?
With our proprietary technology, an actual ballpoint pen is pressed to heavy card stock using a realistic human font. Our end-to-end process is carefully designed so that there are no marketing “tells or tip-offs.” Each homeowner who receives a card will believe you took the time to write it.
Why are handwritten cards better than post cards?
Most of our agents have the option to use brokerage postcards for free or low cost. Agents choose to use handwritten cards because we get them listing leads. Brokers want their logo going out—it’s a branding play. In reality, they don’t really help your business. Postcards focus on the brokerage. Handwritten cards focus on building rapport with the homeowner and how you can be of service. Postcards often don’t make it in the door. They typically go directly into the homeowner’s recycle bin. Postcards are mailed in bulk. The USPS discards undeliverable postcards. They kind of go into the void. And you don’t get confirmation when they actually drop in the mail. Postcards are visually overwhelming. There’s no clear message why someone should pick up the phone and call you.
Can other agents mail to my area?
Nope! No other agent can market in your tiles.
Can you tell me all the agents you work with?
Nearly every individual agent or team we work with does $20+ million in production, and they're very private about their marketing programs. They consider Addressable part of their secret sauce. Check out our top clients that have found success with us.
Do people really think these are real?
Yes! In a 3rd party blind study, participants were presented several cards. Some messages were written by our robots, some by humans. Participants were unable to identify which handwriting was done by a robot.