SmartCopy™

Write the perfect message, every time.

Powered by GPT-3, our AI writing tool is enriched with homeowner analytics to ensure that your card messaging is always on-point.

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"This isn’t just ChatGPT with a fancy UX slapped on it...Addressable used real estate performance data to train their AI."

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Endless customization

Tailor your message exactly to your specific needs, with the option to choose everything from message tone to scenario type, while being able to personalize the details of your message such as buyer age, recent home sale details, etc.

Writing simplified

Rather than relying on feeding prompts into a blank screen, our layout is designed for ultimate ease-of-use. Simply provide a few key details and let SmartCopy do the rest, giving you a high-converting card message in seconds.

Proven messaging

We’ve trained SmartCopy on thousands of our most successful campaigns while enriching it with our proprietary homeowner data. The result is copy that is proven to resonate for your specific scenario and your specific audience.

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FAQs

Do people really think these are real?
Yes! In a 3rd party blind study, participants were presented several cards. Some messages were written by our robots, some by humans. Participants were unable to identify which handwriting was done by a robot.
How do you differentiate from other handwriting companies?
Addressable provides an end-to-end solution. When we produce a handwritten mail campaign for you, our goal is to generate listing leads for you. We help you stand out—and differentiate yourself—in a competitive market. Our experts craft the message, target the right homeowners, and track your results.
How does Addressable work?
With our proprietary technology, an actual ballpoint pen is pressed to heavy card stock using a realistic human font. Our end-to-end process is carefully designed so that there are no marketing “tells or tip-offs.” Each homeowner who receives a card will believe you took the time to write it.
Can other agents mail to my area?
Nope! No other agent can market in your tiles.
Why are handwritten cards better than post cards?
Most of our agents have the option to use brokerage postcards for free or low cost. Agents choose to use handwritten cards because we get them listing leads. Brokers want their logo going out—it’s a branding play. In reality, they don’t really help your business. Postcards focus on the brokerage. Handwritten cards focus on building rapport with the homeowner and how you can be of service. Postcards often don’t make it in the door. They typically go directly into the homeowner’s recycle bin. Postcards are mailed in bulk. The USPS discards undeliverable postcards. They kind of go into the void. And you don’t get confirmation when they actually drop in the mail. Postcards are visually overwhelming. There’s no clear message why someone should pick up the phone and call you.
Can I test a small number?
We’ve learned through testing that the minimum sweet spot for generating listing leads is 1,000 cards. Less than that won’t deliver the results you want . Our goal is to set you up for success and demonstrate clear value with every dollar you spend on handwritten cards.
Can you tell me all the agents you work with?
Nearly every individual agent or team we work with does $20+ million in production, and they're very private about their marketing programs. They consider Addressable part of their secret sauce. Check out our top clients that have found success with us.